To enable these two tabs click on the + sign next to promotional tab and then select the tabs to enable. Other than this there are two other tabs such as updates and forums which you can enable it if you want. All deals, offers, marketing emails and any promotional emails can be seen here. Promotional – It is the place for junk emails. Facebook, Twitter, Linked In, Gaming sites, dating sites etc. Social – You know that most of your social networking site notifications and messages will land on social tab. Primary – Messages that are highly relevant and personal will land in this folder such as mails from friends, family and whatever that doesn’t suits on other tabs. Here is how your mails are categorized into following tabs Also this email classification will be very useful for users to spotlight and read important messages on same category all at the same time. It will be helpful for them to see the most priority emails first. This feature is designed to make user inbox clear and organized. Why is that? In the middle of 2013 Google updated Gmail with this new interface adding three different tabs (primary, social, promotional) which are used for categorizing incoming emails. Also I can see that 50% of email lands in my promotional tab, 30% email lands in social tab and only 20% of email drops on primary tab which is personal and highly relevant. I personally love that feature of mails getting organized. You know that in Gmail you can see three tabs at the top such as primary, social and promotional. Is your business hugely depends on email marketing if so then are you gathering data on your email campaigns, if yes then how is the stats? Do you feel that the email click through rate or open rate is low, even that may be because your email lands straight to your recipients promotional tab and not on primary tab? That may be because those email newsletters delivered to your Gmail promotional tab which in most cases we do not open it. Have you subscribed to any email newsletters and not at all receiving any one of it in your inbox.
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